APA Style

Fisher, K., Hoffmans, L. (2012). Markets never forget (but people do): how your memory is costing you money-and why this time isn't different (1). New Jersey: John Wiley & Sons, Inc.

MLA Style

Fisher, Ken., Hoffmans, Lara. "Markets never forget (but people do): how your memory is costing you money-and why this time isn't different". 1 New Jersey: John Wiley & Sons, Inc, 2012. .